About Chef Zone Direct

Chef Zone Direct started with a simple thought and a big ambition. After years of supplying chefs and hospitality teams across the UK, our Managing Director, Andy Johnson, saw a gap that shouldn’t have existed. Great chefs needed great gear, clothing, knives, tools and front-of-house wear, but the route to getting quality, affordable and reliable kit was far too complicated.

So we built the solution ourselves.

Chef Zone Direct was born to give the industry a straight, honest route to market. Professional chef workwear and hospitality products that look sharp, feel good and stand up to the heat of real-world service.

We’ve spent years working alongside chefs, kitchen porters, bartenders and front-of-house teams. We know how hard they graft, how much pride they take in their craft and how much presentation matters. In this industry, half the battle is how you turn up.

Look the part. Be the part.

Our mission is clear.

Dress the hospitality industry to succeed, without the premium price tag.

From durable chef jackets to stylish FOH uniforms, from essential tools to professional knives, everything we offer is built around three principles: quality, practicality and fair pricing.

We’re here for the teams who keep kitchens running, restaurants buzzing and events alive. And we’re only just getting started. Chef Zone Direct is growing with the industry we love, and we’ll keep pushing to bring better products, smarter solutions and more value to every corner of hospitality.

Chef Zone Direct. Made for the industry. Made for the people who power it.